Tech people especially programmers (including me) find marketing hard.
For all their lives they work on an environment where some type of input produces a logically expected output.
Change the input and you know you will get a different (and an expected) output.
Call those functions/routines in some logical order, move those variables around, push and pop from the stack and… bam it works.
Repeat it 10 times 100 times 1000 times…. it works the same way and you feel happy having achieved something.
When such me or you start marketing we try to approach it the same way. Because that approach has got hardwired in our brain.
You create a list of inputs
- Ad Campaigns
- Cold Emails
- Whatever new you read on social media …
And then try them all one after another expecting an output (more sales that is)…blindly.
But there is only one problem.